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Tourism Ireland Launches Campaign To Boost Late-Season Travel To Northern Ireland

By Dave Simpson

Tourism Ireland has launched a campaign to boost late-season travel to Northern Ireland.

Details

According to a statement published on TourismIreland.com, Tourism Ireland's autumn programme of activity includes a £500,000 campaign to promote Londonderry and Donegal in the GB market, and the campaign will also highlight reasons to travel to Northern Ireland over the coming months, and is being rolled out in GB, North America, mainland Europe and Australia as well as emerging tourism markets.

Statements

The statement published on TourismIreland.com quoted Minister for the Economy Gordon Lyons MLA as saying, "I am very pleased to welcome this Tourism Ireland campaign to promote Northern Ireland in Great Britain. Tourism has an important role to play in our economy and we have recently enjoyed an increase in the number of tourists visiting from our closer to home markets. The historic city of Londonderry and the surrounding area provides a wealth of top class accommodation, wonderful outdoor activities with stunning scenery, superb local produce and the assurance of the warmest of welcomes. The GB market has demonstrated in the past couple of years that it remains a key target for us and I am confident that this campaign will deliver for our industry and show the best of what the Londonderry area and Northern Ireland as a whole has to offer as a destination."

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The statement published on TourismIreland.com also quoted Tourism Ireland's director of corporate Services, policy and Northern Ireland, Shane Clarke, as saying,"Our autumn campaign aims to take advantage of late booking trends around the world, as there is still plenty of business to play for this year. Many people are opting for shorter holiday breaks and we know that autumn is a really good opportunity, with several world-class festivals and events happening here.

"We are rolling out a new campaign - developed in partnership with Tourism NI, Fáilte Ireland, Visit Derry, Donegal County Council and Derry and Strabane District Council - to promote Derry-Londonderry and Donegal in the all-important GB market. It will run for nine weeks and will reach around 6.8 million people, or potential visitors.

"Tourism Ireland's publicity drive continues this autumn - targeting print, broadcast and online media around the world with lots of positive stories about Northern Ireland. In addition, Tourism Ireland will engage with top overseas tour operators and travel agents this autumn, providing an opportunity for our local tourism businesses to negotiate inclusion in their 2023 brochures and programmes."

© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
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