Tourism Ireland Launches New Ad Campaign In Paris

By Dave Simpson
Tourism Ireland Launches New Ad Campaign In Paris

Ads highlighting Cork are running in the metro stations of Paris right now as part of a new Tourism Ireland campaign in conjunction with Aer Lingus and Cork Airport to promote flights from Paris to Cork and to grow French tourist numbers to the south of Ireland this year.

The ads are running on around 137 screens in metro stations across the French capital and will be seen by more than 10 million people. The campaign also includes online advertising, highlighting Cork Airport as an important gateway to the Wild Atlantic Way and Ireland’s Ancient East.

Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said, “We are delighted to partner with Aer Lingus and Cork Airport, to highlight good value fares and ease of access from Paris to Cork and to help grow tourist numbers from France this year. As an island, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism.

“France is one of the top four markets for tourism to the island of Ireland and 2017 was the fifth record-breaking year in a row for French visitors to Ireland. We are rolling out an extensive programme of promotional activity once again in 2018, to build on the success of the past few years and continue to grow French visitor numbers.”