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Tourism Ireland Launches New Marketing Campaign In Italy

Published on Oct 24 2019 12:53 PM in General Industry tagged: Tourism Ireland

Tourism Ireland Launches New Marketing Campaign In Italy

Tourism Ireland is rolling out a new campaign promoting Dublin and Belfast in Italy as "must visit" city break destinations.

The digital video campaign involves 20-second videos of both cities running on popular Italian websites, as well as on Facebook and Instagram.

Highlighting "Great Things To See And Do"

Tourism Ireland's manager for Italy, Niamh Kinsella, commented, "Our new city breaks campaign is highlighting Dublin and Belfast, and some of the many great things to see and do here in the autumn and winter, encouraging Italian travellers to come and visit over the coming months.

"In 2018, we welcomed 384,000 Italian visitors to the island of Ireland. Tourism Ireland has an extensive programme of promotions under way throughout 2019 to continue to grow Italian visitor numbers and, in particular, to encourage more Italians to explore our less-visited attractions during the shoulder and off-season months."

The campaign's videos can be viewed below -

© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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