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Tourism Ireland Launches New Marketing Campaign In Spain

By Dave Simpson

Millions of commuters in Madrid and Barcelona are seeing eye-catching ads for Dublin and Ireland at the moment. Tourism Ireland has teamed up with Logitravel – one of the largest online travel agents in Spain – for a joint promotional campaign to raise awareness of Ireland as a holiday destination and to drive sales of Logitravel packages and coach tours from Spain over the coming months.

The campaign will run until mid-July to take advantage of late booking patterns among Spanish holidaymakers. It is highlighting attractions such as Kilkenny Castle, the Cliffs of Moher, the Giant’s Causeway and the Rock of Cashel.

Barbara Wood, Tourism Ireland’s manager in Spain, said, “Spain is an important market for tourism to the island of Ireland and travel by Spaniards to Ireland has grown significantly over the past 17 years, going from just 90,000 Spanish visitors in 2000 to a record 443,200 in 2017. We are rolling out a busy and targeted programme of promotions, to continue to grow Spanish visitor numbers to Ireland in 2018. Our co-operative campaign with Logitravel is an important element of that programme, to boost travel to Ireland during the summer months.”

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© 2018 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

 

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