General Industry

Tourism Ireland Leads Sales Blitz To Canada

By Dave Simpson
Tourism Ireland Leads Sales Blitz To Canada

Tourism Ireland, together with a delegation of 23 tourism companies from Ireland and Canada, is undertaking a four-city sales mission in Canada this week. The delegation will meet more than 300 Canadian travel agents in the cities of London (south-west Ontario), Ottawa, Montreal and Halifax.


The sales mission involves a networking event in each city, wherein the participating tourism companies from Ireland have the opportunity to meet and do business with Canadian travel professionals, informing them about the many things to see and do on a holiday in Ireland. The delegation will also meet travel and lifestyle journalists and influencers at two media events, in Ottawa and Montreal.

Sandra Moffatt, Tourism Ireland’s manager for Canada, said, “This week’s sales blitz to London, Ottawa, Montreal and Halifax provides an excellent platform to spread the word about the many things to see and do, and all that is new and exciting, on a vacation to Ireland in 2023 and beyond.

“Travel agents and tour operators continue to be an important booking channel for Canadian holidaymakers, so a key element of our strategy is working closely with the travel trade, both online and offline. This sales mission is a fantastic opportunity for our tourism partners from Ireland to inform and influence these Canadian travel professionals about what Ireland has to offer and, importantly, to encourage them to include the destination in their future programmes and recommend it to their clients.”

Additional Information

According to Tourism Ireland, in 2019, Ireland welcomed 248,000 Canadian visitors, who spent €209 million during their time here.


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