General Industry

Tourism Ireland Leads Sales Mission To The US

By Dave Simpson
Tourism Ireland Leads Sales Mission To The US

Tourism Ireland and nine tourism companies from Ireland journeyed to the US last week to meet and do business with hundreds of travel professionals in Dallas, Houston and Sarasota.

Their schedule included a B2B event in each city, with an interactive presentation that showcased Ireland and gave the participating companies a platform to promote and sell their products and services to the key American decision-makers that attended each event. There were also opportunities for networking with travel and lifestyle journalists and influencers in each city.

Tourism Ireland is aiming to grow revenue from North American visitors by 4% to €1.96 billion in 2020.

"An Excellent Platform"

Tourism Ireland's head of North America, Alison Metcalfe, stated, "Our 'Fill Your Heart With Ireland' sales mission last week provided an excellent platform to highlight the many things to see and do, and all that is new and exciting, for a vacation in Ireland in 2020.

"In 2019, we welcomed over two million North American visitors to Ireland, delivering revenue of around €1.89 billion for the economy. Looking to the year ahead, we are confident that our strategy will deliver further growth. We will achieve this by working in close collaboration with our Irish and American tourism partners and by rolling out an extensive programme of high impact campaigns and promotions which will target those consumers with greatest potential to travel to Ireland."


Similar events are scheduled in Chicago, Minneapolis and Denver in April, and on the west coast of the US in late 2020.

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