General Industry

Tourism Ireland Promotes Belfast In Milan And Venice

By Dave Simpson
Tourism Ireland Promotes Belfast In Milan And Venice

Tourism Ireland has launched a new online video campaign promoting Belfast in Milan and Venice.

Millions of commuters are also currently seeing ads for Belfast in metro stations around Milan as part of a separate Tourism Ireland campaign with Ryanair to highlight Belfast as a city break destination and to drive demand for flights from Milan (Bergamo) to Belfast.

Tourism Ireland is also working with online travel agent Lastminute to promote packages in Belfast and Northern Ireland. Online ads will reach around three million people in the Lombardy and Veneto regions of northern Italy, as Italians living in or near Milan and Venice can fly direct to Belfast with Ryanair and easyJet.

"An Important Element" Of The Programme To Drive Demand For Flights

Niamh Kinsella, Tourism Ireland’s manager for Italy, commented, "Tourism Ireland has an extensive programme of promotional activity under way in Italy this year to highlight Belfast and Northern Ireland. Co-operative campaigns with key partners, like Ryanair and Lastminute, are an important element of our programme to drive demand for flights to Belfast and grow visitor numbers to Northern Ireland."

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