As the 82nd US Masters gets under way in Augusta, Tourism Ireland has launched its latest golf campaign in the United States. It includes a 30-second ad which will air to an estimated 6.5 million households over the coming days on the NBC Golf Channel, while a further 1.2 million people will see messages about golf in Ireland online, on golfchannel.com.
Tourism Ireland aims to build on its successful ‘Home of Champions’ campaign, reminding golfers across the US about Ireland's golf courses where the country's champions, including Rory McIlroy, Pádraig Harrington, Graeme McDowell and Darren Clarke, honed and perfected their skills. Yesterday evening (Thursday April 5), Tourism Ireland hosted its annual ‘Meet the Irish’ media event at the US Masters – highlighting Ireland's golf offering to journalists from across the United States. Key messages included the fact that Ballyliffin is home to the 2018 Irish Open and that Royal Portrush will host The Open in 2019.
Alison Metcalfe, Tourism Ireland’s head of North America, said, "Tourism Ireland has an extensive marketing programme under way this year, to highlight our world-class golf and encourage more Americans to consider a golfing vacation on the island of Ireland. In particular, we are highlighting the 2018 Irish Open at Ballyliffin and the 148th Open which is set to take place at Royal Portrush next year. Our message is that Ireland offers American golfers the complete package – with some of the very best links golf in the world, stunning scenery and the warmest of welcomes."
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© 2018 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.