The board of Tourism Ireland has confirmed it has selected Alice Mansergh as the organisation's new chief executive designate.
Mansergh is currently managing director, Google customer solutions, UK & Ireland, and corporate reputation lead for Google's EMEA HQ, based in Dublin. Mansergh has almost 20 years strategic leadership experience, specialising in leading international marketing teams, consumer brand engagement strategies and corporate responsibility. A skilled communicator and partner to public and private enterprises, Mansergh has wide experience working with travel industry partners and has served on the board of Fáilte Ireland for the past five years. The appointment is subject to formal ratification by the North South Ministerial Council. Mansergh will take up the position on 18 September 2023.
Mansergh joined Google in 2004 and has served in senior roles, including as head of operations for UK & Ireland; head of B2B customer marketing, EMEA; head of Chrome marketing, Europe, Middle East and Africa; and director of consumer marketing, UK. Mansergh has led Google's international marketing teams, promoting consumer brands and developing multi-award-winning creative campaigns for TV, outdoor and digital media in key markets, including the UK, France, Germany and the Middle East.
Christopher Brooke, chairman of Tourism Ireland, said, "Following a rigorous and competitive international recruitment campaign, we are pleased to select Alice Mansergh as the new chief executive designate of Tourism Ireland. Alice is a highly experienced, strategic leader with extensive international marketing experience and a strong understanding of digital trends. She will provide strategic leadership to the team at Tourism Ireland at an important time for our industry, which continues on the road to recovery. She will work with, and support, our tourism industry partners, at home and overseas, as we rebuild overseas tourism to the island of Ireland. Alice will also work closely with the Department for the Economy in Northern Ireland, the Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media in Ireland, the North South Ministerial Council, as well as with Fáilte Ireland and Tourism Northern Ireland."
Accepting the role, Mansergh said, "It is an honour for me to be taking up this position. I am passionate about tourism and for the past five years have been a board member of Fáilte Ireland, supporting tourism product development and industry investment. I understand what a vital role tourism plays for the economy and for communities across the island of Ireland. I look forward to meeting and working with the talented team at Tourism Ireland. I am excited for what the future holds and where we can take the organisation on behalf of the island of Ireland’s tourism industry."
Mansergh is a graduate of Trinity College Dublin in Irish and English Literature; and of the Irish Management Institute in leadership development.
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