Tourism Ireland showcased the island of Ireland as a holiday destination at the 39th annual Milwaukee Irish Fest, which took place on the shores of Lake Michigan in Wisconsin from August 15 until August 18.
The four-day festival is the largest celebration of Irish culture and heritage in the United States, and usually plays host to more than 130,000 visitors.
At the event, Tourism Ireland highlighted Galway 2020, which is part of Tourism Ireland's programme of promotions to highlight Ireland to the "culturally curious" audience in the United States.
"A Really Good Platform" For Showcasing The Island Of Ireland
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Tourism Ireland's head of North America, Alison Metcalfe, commented, "We're delighted to announce Galway 2020 in Milwaukee, and to highlight the city as European 'Capital of Culture' next year. Tourism Ireland was also really pleased to welcome TradFest to this year's Milwaukee Irish Fest, which is an unmissable event in Ireland's music calendar. We hope that seeing the TradFest artists perform in Milwaukee will encourage visitors to come and experience Dublin’s TradFest for themselves. Tourism Ireland's message for our 'culturally curious' audience is that the island of Ireland offers world-class festivals and cultural experiences.
"The Milwaukee Irish Fest provides a really good platform for Tourism Ireland to showcase the island of Ireland and the diversity of our heritage and culture to prospective American visitors. It was a wonderful opportunity to invite some of the many people of Irish descent living and working in the US, as well as those with Irish connections or an affinity for Ireland, to come and visit."
© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.