Tourism Ireland attended the Dubai Desert Classic to promote Ireland's golf offering.
The Dubai Desert Classic takes place at the Emirates Golf Club in Dubai as part of the DP World Tour, and attracts players, thousands of spectators and international golf journalists each year, providing a platform to showcase golf holidays in Ireland.
Tourism Ireland's key messages at this year's Dubai Desert Classic included major upcoming events such as the DDF Irish Open at Mount Juliet in the summer of 2022, the return of The Open to Royal Portrush in 2025 and the Ryder Cup at Adare Manor in 2027.
Tourism Ireland said that as Ireland begins to restart and rebuild its overseas tourism business, promoting golf holidays in Ireland will be a focus for Tourism Ireland in the UAE as well as in other international markets.
Tourism Ireland's Manager Asia And Middle East Statement
Tourism Ireland's manager for Asia and Middle East, Aisling McDermott, stated, "Our presence at this year's Dubai Desert Classic is an excellent opportunity to remind golfers that Ireland offers some of the very best golf in the world, as well as spectacular scenery and fantastic experiences. We're also taking every opportunity to highlight the DDF Irish Open at Mount Juliet this summer and the fact that The Open will return to Royal Portrush in 2025 and the Ryder Cup will take place at Adare Manor in 2027. Once again, Tourism Ireland will be pulling out all the stops to leverage the tourism potential of these prestigious sporting events, in the UAE and in our other important golf markets."
© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.