General Industry

Tourism Ireland Teaming Up With NBC Golf Channel To Promote Ireland To Golfers In The US

By Dave Simpson
Tourism Ireland Teaming Up With NBC Golf Channel To Promote Ireland To Golfers In The US

Tourism Ireland is teaming up with the NBC Golf Channel to promote Ireland to golfers in the United States.


The partnership involves new promotional videos showcasing some of Ireland's golf courses and reminding US golfers that now is the time to book a golf holiday to Ireland. Golf Channel host Alexandra O'Laughlin and a film crew were in Ireland filming last week at some of Ireland's top golf courses, including Enniscrone, Ballyliffin, Rosapenna, Portstewart and Royal Portrush. Filming also included a Donegal tweed experience with Magee 1866, a visit to The Harbour Bar in Downings and Amici Ristorante in Portstewart.

The videos will be promoted by the Golf Channel on its digital and social channels later this year, reaching millions of viewers. They will also air on the Golf Channel around coverage of the Irish Open, which is set to take place at Mount Juliet from 30 June to 3 July, and around the ISPS Handa World Invitational at Galgorm and Massereene, taking place in August.

Statement By Tourism Ireland's Head Of North America

Tourism Ireland's head of North America, Alison Metcalfe, stated, "We are delighted to partner with NBC Golf Channel once again, to showcase some of our top golf courses to a huge audience of potential American golf holidaymakers. The videos will remind viewers that Ireland offers American golfers the complete package - with some of the very best golf in the world, stunning scenery and the warmest of welcomes - and that now is the time to book that trip.

"Golf is the world's largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday in Ireland is about much more than a round of 18 holes - the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting US golfers."

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