Tourism Ireland has teamed up with Italian tour operator Francorosso for a new campaign to grow tourism from Italy this summer.
The our-week “moving TV” campaign involves an Ireland video playing on almost 3,500 screens in 72 metro stations and on board 69 metro trains in the cities of Milan, Rome and Brescia. The video will also be played on 500 buses in Milan and on approximately 280 screens in 13 different airports around Italy.
Niamh Kinsella, Tourism Ireland’s Manager Italy, said, “2017 was the best year ever for tourism from Italy to Ireland, when we welcomed around 363,300 Italian visitors, up 5.5% on 2016. Tourism Ireland is determined to ensure that success continues and we have an extensive programme of promotions under way in Italy again in 2018. Co-operative campaigns with key partners, like this one with Francorosso, are an important element of that programme, to boost travel to Ireland in 2018.”
© 2018 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.