General Industry

Tourism Ireland Teams Up With WeChat In China

By Dave Simpson
Tourism Ireland Teams Up With WeChat In China

Tourism Ireland has entered into a new partnership with Chinese messaging, social media and mobile payment app WeChat.

The partnership involves a new mini-programme on WeChat called "Explore Ireland" that's designed to make it as easy as possible for prospective Chinese visitors to choose the island of Ireland.

The online guide features information on visas for travel to Ireland, festivals happening in Ireland throughout the year, hotels, visitor attractions, filming locations to visit and honeymoon spots, as well as map navigation and a translation function. Chinese visitors to the island of Ireland can also complete their tax refund on any purchases made on the island within the mini-programme.


Tourism Ireland's manager for Asia and Middle East, Aisling McDermott, commented, "Given the importance of social media in China, we are delighted to partner with WeChat to raise awareness of the island of Ireland among Chinese travellers. We're confident that our new 'Explore Ireland' mini-programme will prove to be an effective way of reaching prospective Chinese visitors, using up-to-date, practical and engaging content to ensure Ireland stands out from other destinations."

© 2020 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.