Hundreds of thousands of New York commuters and visitors to the city are seeing a new Ireland promotion, which has just gotten under way at Penn Station.
The promotion is part of a two-month campaign being rolled out by Tourism Ireland in conjunction with United Airlines. Penn Station serves more than 350,000 commuter passengers a day, making it one of the busiest passenger transport hubs in the western hemisphere.
An Ireland "Takeover"
The promotion involves an Ireland "takeover" of the United Airlines city ticket office in Penn Station, including:
- displays featuring images of Ireland as well as multiple digital screens showing a wide range of locations around the island of Ireland;
- a three-piece band playing traditional Irish music during rush hour;
- gifts for commuters (including sheep stress-balls, shamrock keyrings and Tayto crisps);
- and a competition for commuters to be in with a chance to win a trip to Ireland.
The campaign will run until the beginning of 2019 and also includes print, social and online ads highlighting United Airlines flights from New York/Newark to Dublin and Shannon.
© 2018 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.