General Industry

Tourism Ireland Unveils Its Key Themes For 2020 In Spain

By Dave Simpson
Tourism Ireland Unveils Its Key Themes For 2020 In Spain

Tourism Ireland in Spain unveiled its key themes for 2020 this week at an event in Madrid, the attendees of which included representatives of Taste & Tour NI and the Kinsale Food Circle.

Tourism Ireland's manager for Spain, Barbara Wood, stated, "In 2019, we welcomed around 443,000 Spanish arrivals to Ireland. Tourism Ireland will undertake an extensive programme of promotional activity once again in 2020 to continue to grow tourism numbers to the island of Ireland. Our 'Fill Your Heart With Ireland' campaign is now live, targeting Spanish travellers on popular video websites and social platforms. We are also rolling out a number of co-operative campaigns with key partners like Aer Lingus, Ryanair, Iberia Express and Logitravel."

Targeted Programme Of Activity

Tourism Ireland is rolling out a targeted programme of activity in Spain to attempt to continue to grow Spanish visitor numbers. The organisation is placing a greater focus on driving growth to less visited attractions and locations, as well as on driving business in the off-peak and shoulder seasons. Approximately 37% of all Spanish visitors to Ireland arrive in the off-season months (Q1 and Q4), which Tourism Ireland views as a good opportunity to win business at a time when there is capacity in accommodation and other tourism facilities.

Tourism Ireland's 'Fill Your Heart with Ireland' (in Spanish, 'Irlanda llega a tu Corazón') ads will run on popular Spanish video websites, as well as on social media sites and other news and lifestyle sites.

Tourism Ireland will also roll out a TV, outdoor and digital campaign with Aer Lingus this spring, promoting flights from Barcelona to Shannon and Cork. Additionally, Tourism Ireland will work with Ryanair from the end of February until the end of March to promote flights from Girona to Shannon and from Madrid and Barcelona to Dublin. Other campaigns this spring will see Tourism Ireland work with Iberia Express and leading online travel agents such as Logitravel and Atrapalo.

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