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Tourism Ireland Unveils New €580,000 Campaign For Donegal And Derry

By Dave Simpson

Tourism Ireland has launched a new €580,000 campaign to promote Donegal and Derry in the all-important Great Britain market.

Details

The nine-week campaign will reach at least 6.8 million people and includes eye-catching digital ads in London's Waterloo station, as well as at busy roadside locations in London, Birmingham, Liverpool, Manchester, Glasgow and Edinburgh - with the slogan "two unique places, one amazing holiday".

Statement By Tourism Ireland's Deputy Head Of Great Britain

Judith Cassidy, Tourism Ireland's deputy head of Great Britain, said, "We are rolling out a new campaign - developed in partnership with Fáilte Ireland, Tourism NI, Donegal County Council, Visit Derry and Derry and Strabane District Council - to promote Donegal and Derry in the all-important Great Britain market. It will run for nine weeks and will reach around 6.8 million people, or potential visitors for the north-west."

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© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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