Commenting on the tourism potential of the visit to Ireland next month by the Duke and Duchess of Sussex, Niall Gibbons, CEO of Tourism Ireland, said, "The visit by the Duke and Duchess of Sussex will be a wonderful opportunity to showcase Dublin and Ireland to a huge audience of prospective holidaymakers across Britain and has the potential to deliver a major boost to Irish tourism.
"We expect a large media contingent will travel to Ireland to cover the visit, bringing the story to millions of people in Britain, and elsewhere around the world, and providing a truly unique opportunity to highlight Ireland as a wonderful holiday destination. Tourism Ireland will take every opportunity to exploit the tourism potential from the extensive publicity around the visit.
"Great Britain is an important market for tourism to the island of Ireland. It delivers 47% of all overseas visitors and around 28% of all overseas tourism revenue. Tourism Ireland is undertaking an extensive programme of promotions throughout 2018, to highlight Ireland to British travellers."
© 2018 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.