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Tourism Ireland Wins Award In France

By Dave Simpson

Tourism Ireland has scooped the top prize for "best foreign tourist board" at the French hospitality industry's Travel d'Or awards.

Details

Beating off ompetition from four other tourist boards - VisitBritain, Destination Canada, Turespaña (the Spanish Tourist Board) and Mauritius Tourism - Tourism Ireland was voted number one by arpproximately 67,000 voters across France and by a panel of travel industry experts.

This is the sixth time that Tourism Ireland has won a Travel d'Or award, which are considered the Oscars of the travel and tourism industry in France.

Statement By Tourism Ireland's Manager Southern Europe

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Tourism Ireland's manager southern Europe, Monica MacLaverty, stated, "We are delighted that Tourism Ireland has been singled out for this prestigious award. After what has been a challenging and unpredictable time for travel and tourism, this is some really positive news. Accolades like this help to shine a spotlight on Ireland for all the right reasons and, while we know there are still challenges ahead, Tourism Ireland's aim is to restart overseas tourism and restore growth in French visitor numbers."

Additional Information

France is one of the top four markets for tourism to the island of Ireland and in 2019 Ireland welcomed 557,000 French visitors to the island of Ireland, according to Tourism Ireland.

Additional Statement By Tourism Ireland's Manager Southern Europe

MacLaverty continued, "We are rolling out our Green Button campaign in France right now - urging French travellers to 'press the Green Button' and book their trip to the island of Ireland this year. Our message is that Ireland is open for business again and we cannot wait to welcome back visitors from France. We're telling prospective French visitors that a warm welcome awaits them when they travel to Ireland, despite the disruption of the last couple of years."

© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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