Tourism Ireland's 2022 golf promotions programme has started in the US at the PGA Show in Orlando, Florida, which attracts over 10,000 golf professionals and journalists.
Promotional Activity
Tourism Ireland hosted a panel discussion for influential American golf journalists and travel professionals on the first day of the show, which was hosted by former NBC Golf Channel travel expert Matt Ginella, and included representatives from Adare Manor, Rosapenna Hotel & Golf Resort and Royal Portrush.
The panel provided an opportunity to highlight Ireland's golf offering and both the fact that The Open will return to Royal Portrush in 2025 and the fact that the Ryder Cup will take place at Adare Manor in 2027.
Tourism Ireland's Head of North America Statement
Tourism Ireland's head of North America, Alison Metcalfe, stated, "We were delighted to attend this year's PGA Show in Orlando. Our message is that Ireland is open for business again and ready to welcome American golfers - with some of the very best golf in the world, stunning scenery and the warmest of welcomes - and now is the time to book that trip. Our media event was a great opportunity to highlight the fact that The Open will return to Royal Portrush in 2025 and the Ryder Cup will take place at Adare Manor in 2027. Tourism Ireland will once again be pulling out all the stops to leverage the tourism potential of these prestigious sporting events, in the US and in our other important golf markets."
© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
