General Industry

Tourism Minister Joins Tourism Ireland At Travel Trade Fair In Germany

By Dave Simpson
Tourism Minister Joins Tourism Ireland At Travel Trade Fair In Germany

The island of Ireland is on show in Berlin this week at travel trade fair ITB. Tourism Minister Brendan Griffin is lending his support to the 35 island of Ireland companies who are exhibiting in the main hall, and in the youth and adventure area, to grow Ireland’s share of the German travel market.

2018 was the eighth consecutive year of growth for German tourists travelling to Ireland, with almost 818,000 visitors from Germany injecting close €500 million into Ireland's economy.

"An Excellent Opportunity" To Promote Ireland

Speaking at ITB Berlin, Finola O’Mahony, Tourism Ireland’s head of Europe, said, "The large representation of our tourism partners from Ireland at ITB this year is extremely welcome, and essential in the highly competitive global marketplace. Germans who are interested in taking a holiday which involves sightseeing and local culture remain our core audience. We are also targeting people who engage in outdoor activities while on holidays. ITB provides an excellent opportunity to spread the word about the many great things to see and do right around the island of Ireland."

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