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Tourism Ireland Launches €12m Autumn Campaign

By Dave Simpson

Tourism Ireland and tourism minister Shane Ross TD have launched a €12 million multi-media autumn campaign in a bid to boost late-season travel to Ireland from around the world.

With Brexit and the fall in the value of sterling making holidays in Ireland more expensive for British visitors, attractive offers for good value fares and packages are a major focus of Tourism Ireland's autumn campaign. Consequently, an extensive programme of co-operative promotions with air and sea carriers, travel agents, and tour operators are either now under way or in the pipeline.

Tourism Ireland's autumn campaign will also focus on attracting visitors to more rural areas and less visited attractions between now and the end of 2019.

"Delighted"

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Ross stated, "I'm delighted to support the launch of Tourism Ireland's autumn campaign, and I welcome its focus on achieving growth through a greater regional and seasonal spread of visitors. Developing the industry in this manner will help to ensure that it continues to grow in a manner that is sustainable from an environmental, economic and social perspective."

Ross added, "It is essential that we continue to promote and expand our tourism offering around the world in the face of challenges such as Brexit and other international economic uncertainties. I believe that this autumn campaign will be successful in promoting late-season travel to Ireland, and that it will underpin continued growth in tourism for the remainder of the year."

"Plenty Of Business To Play For"

Meanwhile, Tourism Ireland CEO Niall Gibbons, commented, "Our autumn campaign aims to take advantage of late booking trends around the world, as there is still plenty of business to play for. Many people are opting for shorter holiday breaks, and autumn is a really good opportunity, with many world-class festivals and events happening right around the island. One of our key objectives is to drive more business to our regions, right throughout the off-peak and shoulder season months.

"Brexit, and the drop in the value of sterling, remains an ongoing challenge, giving rise to consumer concern, particularly in Britain and some mainland European markets. We will continue to monitor the situation closely with our industry colleagues."

© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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