Tourism Ireland and Minister of State for Tourism and Sport Brendan Griffin TD have launched a multi-media autumn campaign to boost late-season travel to Ireland from around the world.
Tourism Ireland’s autumn campaign will highlight the many festivals and events taking place around the island of Ireland over the coming months – from the Dublin Theatre Festival to the Bram Stoker Festival and Culture Night, Lisdoonvarna Matchmaking Festival, Galway International Oyster Festival, Belfast International Arts Festival, Savour Kilkenny, Cork Jazz Festival, Wexford Festival Opera and New Year Festival (NYF) Dublin. It will also incorporate a major focus on off-peak city breaks, as well as on attracting visitors to more rural areas.
Minister Griffin commented, “I’m delighted to support the launch of Tourism Ireland’s autumn campaign and wish to compliment the agency on what looks like a very comprehensive campaign. The recent CSO release on tourism and travel shows that spending in Ireland by overseas visitors in the first half of 2018 has increased by over 8% on the same period in 2017. I believe that the autumn marketing campaign will be successful in promoting late-season travel to Ireland and sustain the strong growth in tourism revenue for the remainder of the year.
Get a FREE Digital Subscription!Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
“The extensive variety of festivals and events being hosted throughout the island of Ireland will attract visitors from our main target markets and continue the momentum that has been created so far this year. Whilst performance has been good, getting visitors to Ireland in the off-season remains a challenge for tourism agencies and the industry.”
Tourism Ireland’s autumn campaign is being rolled out in Britain, North America, Mainland Europe, Australia and emerging tourism markets.
© 2018 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.