Tourism NI has launched a new initiative titled the Tourism Enterprise Development (TED) Programme, the aim of which is to help tourism industry businesses gain access to the training and resources required to develop capability and capacity.
Working with industry partners and key stakeholders, the content for the programme was developed based on research carried out by the Ulster University.
Key Growth Areas
Speaking about the programme, Tourism NI industry development manager Carolyn Boyd explained, "Research identified five key areas of growth within the tourism industry with which businesses are struggling. These areas include attracting new visitors, digital development, investing in people, leadership and management, and product/experience development.
"A panel of leading industry experts has been recruited to host each event and we encourage those working in the tourism industry to take a look at the programme, register for events and use the opportunity to benefit from the knowledge and expertise available to them."
Providing Access To Support And Training
Meanwhile founder of Taste & Tour NI Caroline Wilson commented, "To be successful in business you need to grow, and sometimes it is not always easy to find the gaps and opportunities on your own. It is fantastic to see that Tourism NI are getting behind the industry and, through the TED programme, providing access to the support and training the industry needs to ensure we have the right skills to grasp opportunities for growth."
The TED Programme for 2018/19 runs from November 2018 to April 2019.
© 2018 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.