General Industry

Tourism NI Launches Spring 2020 Marketing Campaign

By Dave Simpson
Tourism NI Launches Spring 2020 Marketing Campaign

Tourism NI has launched its spring 2020 marketing campaign.

Campaign Focus

The focus of the campaign is the consumer launch of new experience brand "Northern Ireland - Embrace a Giant Spirit" (EAGS). The campaign will be an integrated brand launch along with a tactical element comprised of experience, destination, accommodation, event and festival offerings.

The campaign will involve running ads on TV, radio, digital channels and social media sites as well as outdoors and in press until March 31. The campaign will promote Northern Ireland to key Northern Ireland and Republic of Ireland visitor segments.

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