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Wild Atlantic Way Named Best International Self-Drive Route At Chinese Awards

By Publications Checkout

The Wild Atlantic Way has been named ‘Best International Self-Drive Route’ at an awards ceremony in Shanghai this week.

The awards were organised by HuiZuChe, a car rental portal and one of the top travel companies in China, and which offers self-drive holidays. The Wild Atlantic Way beat other driving routes in Sweden, Malaysia, Tasmania, California and Florida to take the number one spot. The winning routes were chosen by about 10 million Chinese travellers, who voted through an online system.

Accepting the award, James Kenny, Tourism Ireland’s manager for China, said: “We are delighted that the Wild Atlantic Way has been named ‘Best International Self-Drive Route’ in the important HuiZuChe awards. Chinese travellers have so much choice nowadays, which makes it more important than ever for us to ensure that the island of Ireland really stands out from other destinations, so this award is really good news as we roll out our busy promotional drive for 2017.

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"This accolade will help to inspire Chinese holidaymakers to choose the Wild Atlantic Way and the island of Ireland; it also provides Tourism Ireland with another great hook to continue to promote Ireland as a ‘must see’ destination in 2017.”

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Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
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Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
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