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WOW Air Cancels All Flights And Ceases Operations

By Dave Simpson

Iceland's WOW air has cancelled all of its flights and ceased operations.

WOW, focused on low-cost travel across the Atlantic, advised passengers to check available flights with other airlines.

The announcement from WOW came after it had earlier postponed flights on Thursday March 28 as it entered the final stages of an equity raising with a group of investors.

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WOW had ended talks with rival Icelandair on Sunday March 23.

Latest Budget Airline To Go Out Of Business

WOW is the latest budget airline to go out of business as the European airline sector grapples with over-capacity and high fuel costs. Recent failures include Britain's Flybmi and Primea Air.

Founded in 2011, the airline used smaller single-aisle planes to fly between Iceland and many destinations in the Europe and the US, including between Dublin and Reykjavik.

Norwegian Air has a little over half of the market share in the fast-growing, low-cost, long-haul transatlantic market, while WOW controlled a quarter in 2018 when it flew a total of 3.5 million passengers.

News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition.

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Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
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