Baird/STR Hotel Stock Index Increased In October, Notes STR

By Dave Simpson
Baird/STR Hotel Stock Index Increased In October, Notes STR

The Baird/STR Hotel Stock Index increased by 15.8% in October to a level of 5,286, and it decreased by 8.0% in the year to date, through the first 10 months of 2022, according to a statement published on the website of hotel industry market data company STR.

Statement By Senior Hotel Research Analyst And Director At Baird

The statement published on quoted senior hotel research analyst and director at Baird Michael Bellisario as saying, "October was a strong rebound month for hotel stocks, and they recouped all their losses from the prior two months. Importantly, both the global hotel brands and the hotel REITs were relative outperformers versus their respective benchmarks in October. As investors shifted their focus from broader macroeconomic uncertainties to sector-specific performance ahead of and through third-quarter earnings reports, hotels continued to screen favorably given still-strong underlying fundamentals and an intact post-pandemic recovery thesis."

Statement By STR President

The statement published on also quoted STR president Amanda Hite as saying, "Despite worries around the likely recession on the horizon, October showed no signs of slowing as U.S. demand continued to strengthen. Multiple pandemic-era highs were recorded during the month, specifically demand for the group segment and the Top 25 Markets. We expect these strong demand trends to continue through the fourth quarter with a strong holiday period and increased group activity into the beginning of 2023."

Additional Information

The Baird/STR Hotel Stock Index outgrew both the S&P 500 (+8.0%) but surpassed the MSCI US REIT Index (+4.7%) in October, according to the statement published on, which also noted that the Hotel Brand sub-index increased by 14.4% from September to 9,458, while the Hotel REIT sub-index decreased by 20.6% to 1,193.

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