Central Belfast Apartments has been named ‘Best Serviced Apartment Operator 1-50 Units’ at an international hospitality awards event in London.
Central Belfast Apartments won the accolade at the Serviced Apartment Awards 2022, at which it was the only business from Northern Ireland to be named as a winner.
The event took place at the Montcalm London Marble Arch.
Statement By The Founder And Managing Director Of Central Belfast Apartments
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The founder and managing director of Central Belfast Apartments, Dave Cordner, stated, “Our commitment doesn’t stop at creating happy guest experiences. We are dedicated to raising professional standards in the local short-term lets industry, and in playing a part in the development of Northern Ireland’s tourism economy.
“In 2020, when the pandemic hit and the hospitality industry all but stopped, we took the strategic decision to invest in the business through marketing and online comms. From making a new website, creating TikTok content showcasing Belfast and Northern Ireland with over 12k followers, to launching our own podcast – ‘Our Belfast’ – which chats with local Belfast personalities, we wanted to keep Northern Ireland at the forefront of people’s minds, so when things reopened, we were the destination on people’s minds.
“To be recognised at the Serviced Apartment Awards on an international level is a tremendous achievement for the company, and it’s a real testament to how our team embraced the changes that were introduced, and how our investment in the business is paying dividends.”
Statement By The Judges
Explaining why Central Belfast Apartments won, the judges stated, “Here is a team that sparkles with innovative ideas, from their own podcast and knowledge-sharing videos to deploying TikTok effectively – a truly impressive effort that has delivered a great return in terms of direct and repeat business, and a strong online reputation – forward-facing interactions that ensure the customer feels welcome, ready for their stay, and have any issues addressed based on feedback.”
Statement By Visit Belfast’s Chief Executive
Congratulating Central Belfast Apartments on the win, Visit Belfast’s chief executive, Gerry Lennon, stated, “We are delighted to see the efforts of Central Belfast Apartments recognised with such a prestigious award. Providing a wide range of accommodation choices to visitors is crucial to ensuring Belfast feels welcoming to all.
“Our accommodation providers offer much more than just rooms, providing guest experiences that can stay with our visitors for many years to come. Central Belfast Apartments’ innovative approach during the pandemic exemplifies the resilience and creativity Belfast’s tourism and hospitality sectors are renowned for, differentiating and further elevating Belfast as an exciting and welcoming city break destination – a huge well-done to the team at Central Belfast Apartments.”
© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.