German discount supermarket chain Lidl said they contributed more than €10 million in revenue to the Irish tourism industry last year.
Almost 100,000 people availed of Lidl break deals at hotels throughout the country, according to the retailer, with a sales increase of 50% in the second half of last year, compared to the same period in 2012.
The most popular destinations in Ireland for those who experienced Lidl breaks included Dublin with revenue approaching €2 million, Cork approaching €1.5 million and Galway over €1 million.
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Lidl-Breaks.ie is a direct online service offering customers deals on a wide range of holidays.
It allows customers to instantly purchase their breaks with no booking fees, bank charges or the requirement to collect points or tokens to avail of the special offers.
Lidl said 2014 will see further expansion of Lidl-breaks.ie into the international market giving Irish customers access to 220,000 worldwide hotels with destinations including New York, Dubai, Florida, Spain and Portugal among others.
Since entering the Irish market in July 2000, the retailer has opened 138 stores throughout all 26 counties.