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Peloton Bikes To Be Featured Across Nearly All US Hotels Of Hilton

By Dave Simpson

Peloton Interactive Inc said on Monday 3 October it partnered with Hilton Worldwide Holdings Inc to feature its bikes across the hotel operator's US portfolio.

Details

Nearly all 5,400 of Hilton's US-branded hotels will feature at least one Peloton bike by the end of the year, the companies said.

The agreement comes after Peloton said last week that it would start selling its treadmills, exercise bikes and other fitness accessories at Dick's Sporting Goods Inc stores, in an effort to lift sagging sales.

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The fitness equipment maker, under CEO Barry McCarthy, has been looking to turnaround the business with a slew of steps such as job cuts, price hikes and listing its products on Amazon.com, among others.

Under the partnership announced on Monday 3 October, US-based members of Hilton Honors, who are first-time Peloton users, can avail a 90-day trial subscription to the Peloton App.

Shares

Shares of Peloton rose 5.2% in premarket trade on Monday 3 October.

News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition.

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Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
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Enjoy a FREE Digital Subscription
Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
Enjoy a FREE Digital Subscription