Premier Suites, an international brand of serviced apartments managed by the PREM Group, has joined the HotelREZ Hotels & Resorts UK portfolio. The 10 UK based properties will be represented on the GDS under the HO chain code.
The PREM Group, which was established in Dublin in 1996 and currently operates over 50 properties across five countries, runs both the Premier Suites and Premier Suites Plus brands. In the UK, Premier Suites venues offer city centre accommodation in 10 locations across Glasgow, Liverpool, Manchester, Newcastle, Nottingham, Bristol, Birmingham and Reading.
The new additions from the PREM Group follow a number of serviced apartments joining the HotelREZ portfolio in the past few months, in line with the growing industry trend towards finding credible alternatives to sharing-economy services like Airbnb.
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© 2018 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.