Guinness has launched a freephone helpline for pub owners, their staff and their immediate families who have been affected by the continuing COVID-19 pandemic.
The purpose of the Raising the Bar Helpline, which is being financed as part of Guinness's €14 million Raising the Bar fund, is to provide emotional counselling and financial information to the Irish pub sector.
The helpline is staffed by a team of counsellors and finance experts.
All contact details for the helpline are available at www.mydiageo.com
Committed To Providing Support
Corporate relations director of Guinness manufacturer Diageo Ireland Liam Reid stated, "Guinness is committed to working with our partners in the LVA, VFI and Hospitality Ulster to identify key areas where we can support all those in the sector who continue to be hardest hit as an industry by the effects of the COVID-19 crisis."
"Invaluable, Practical Measures"
Meanwhile, Licensed Vintners Association (LVA) CEO Donall O'Keefe commented, "We have sought support from both our suppliers and government, and we welcome the further invaluable, practical measures that Guinness are announcing today as part of their Raising the Bar platform."
Vintners Federation of Ireland (VFI) chief executive Padraig Cribben added, "We welcome the support from our partners at Guinness who are standing by the pub trade at this incredibly difficult time.”
© 2020 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.