Four of London's leading hospitality figures will be opening a £500-per-year private members club called Albert's this September in South Kensington.
The club will be launched by Piers Adam, Jake Parkinson-Smith, Fraser Carruthers and Carlo Carello, whose portfolios include the likes of Mahiki, Raffles and Boujis. Joe Fournier, owner of the Bonbonniere nightclubs says Albert's will face heavy competition in London due to “the market getting a bit saturated,” adding “I would not [open one] with my own money as it's a very high risk and a very long return on your money.”
The Financial Times reports that London is home to around 100 private members' clubs and that there has been no downturn in demand post-Brexit.
Get a FREE Digital Subscription!Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
Albert's will “appeal to all age groups, [be] more party than Soho House and more relaxed than Annabel's,” says Carello. He added that he wants to create a “club as home” atmosphere, somewhere members would be happy to bring their parents to, and that there will be a Rolls-Royce available for those needing to book a journey home reports TheStandard.co.uk.
During the day Albert's will be a whiskey and martini bar before turning into a dance venue from 11:30pm says Carello, who hopes to recruit 1,000 members over the course of the first year.