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American Hamburger Brand Wendy's Announces Intent To Enter Ireland

By Dave Simpson

Wendy's, the American hamburger brand, has announced plans to enter the Irish market to further expand its brand presence across Europe.

Details

The company is actively seeking well-established franchisee candidates in Ireland that have strong operations experience, local development expertise, ambition to grow quickly and a proven track record of growing brands in Ireland to help Wendy's reach its full potential.

With more than 7,000 restaurants worldwide, Wendy's has a strategy to accelerate global growth using its franchising model, following its recent success in the United Kingdom. Wendy's re-entered the UK in June 2021, serving as the foothold to drive strategic growth across Europe. The brand has a total of 25 restaurants currently operating in the UK, 10 of which are company-operated, and recently announced expansion plans to Yorkshire and Lincolnshire, with its first franchisee to open a traditional Wendy's restaurant in the UK. Alongside franchise development, the company is also actively building a pipeline of traditional restaurants in the north-west focused on the Liverpool and greater Manchester areas.

Statement By Wendy's President, International & Chief Development Officer

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Abigail Pringle, president, international & chief development officer of The Wendy's Company, said, "Quality is at the core of everything we do, including our food and our people. As we continue to expand our international footprint, we are focused on building long-term relationships with franchisees in Ireland who want to grow with us, share our values and reflect the communities in which we operate. We are committed to serving high-quality, great tasting food, and intend to offer our wide range of craveable menu options, including our famous square hamburgers made with fresh beef patties and served hot off the grill."

Additional Information

To support its search, Wendy's has partnered with Platinum Wave, a consulting firm with more than 20 years of building franchises for UK and international markets.

© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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