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Boojum Launches Its First Ever Meat Alternative Product

By Dave Simpson

Boojum has announced the launch of its first ever meat alternative product in partnership with meat alternative brand Oumph!.

Details

Boojum stated that its new meat alternative product looks and tastes like Boojum chicken, but is made from protein and fibre rich beans, and will be seasoned with a Boojum blend of spice.

Boojum added that the new plant-based meat alternative product can be added to any of the main meals on Boojum's menu, including burritos, fajitas, bowls and tacos.

Boojum Marketing Manager Statements

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Boojum marketing manager Paul McCullagh stated, "Veganuary has become increasingly popular each year, so Boojum wants to help people who are giving meat alternative meals a go, or appeal to customers who are already vegan, vegetarian and flexitarian, giving them a super flavoursome option. Vegetarian meals are the second most ordered dish in Boojum demonstrating that there is strong demand from our customers for plant-based meal options.

"We hope we can play our small part helping people reduce their meat consumption, whatever their reason. You can be assured that this meat alternative would satisfy any meat lover into thinking it’s the real thing!"

McCullagh added, "This represents the first of many limited time only menu additions. We have a whole host planned for rolling out across the year and at Boojum we are determined to tantalise our customers tastebuds with some exciting new experimentations. After all, we all deserve a year full of tasty surprises."

Oumph! Parent Company General Manager Statement

The general manager of Oumph! parent company Livekindly Collective, Domenico Speciale, stated, "I'm delighted that Boojum have launched Oumph! on their menu. Oumph! is a popular choice for vegans, vegetarians, flexitarians and committed carnivores on a day off. It is great to see all the plant-based options coming onto menus in time for the increasing of number of people taking up the popular Veganuary challenge of eating plant-based food for the month of January."

© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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