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Boojum To Give Away 15,000 Freshers' Week Burritos

By Dave Simpson

Mexican food chain Boojum is set to give away 15,000 burritos on Thursday 22 September to students across Ireland.

Details

As part of Boojum's "Buy One Bank One" promotion, those with a valid student ID who purchase any main meal in store on this date will get a free Boojum meal for later. There will be 15,000 of these vouchers distributed across all 14 Boojum outlets for one day only, celebrating the first return to full scale freshers' celebrations since 2019.

Boojum will also be helping one student fund their studies with a £5,000 giveaway and free burritos for a year.

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Boojum's new "Fund Your Studies" campaign aims to help one student alleviate the costs of student life.

Statements

David Maxwell, Boojum's managing director said, "We have always been a student-focused brand and are constantly looking into ways that we can give back to our loyal customer base. What better way to reward them for choosing us, than offering them another free burrito to bank?

"Life at university can be financially challenging at the best of times but this year especially with inflation soaring, students will really be feeling the pinch. With that in mind we wanted to build on our previously successful freshers' week campaigns and also offer a student the chance to have us fund their studies for a year."

Paul McCullagh, Boojum marketing manager, said, "Freshers' week is such an exciting time for the Boojum brand as we see many new faces trying our burritos or bowls for the first time. We are pretty confident they'll enjoy it, so we thought, why not reward them for giving us a go in the first place? We've given away free meals in the past but never to this scale!"

McCullagh added, "The FU** Your Studies campaign is fun and disruptive, much like our brand and is sure to attract some double takes!"

More Information

More information on the campaign and how to enter the Fund Your Studies competition can be found at BoojumMex.com/fustudies.

© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
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