Dublin vegan restaurant V-Face has launched an ad campaign for Veganuary that takes a lighthearted approach.
This new campaign by The Public House imagines what animals get up to in their free time when you give them a break and choose a vegan alternative.
The ad campaign and V-Face aim to convince people to try a plant-based fast-food alternative.
Statement By Managing Director
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V-Face managing director Sarah Boland said, "I loved working with The Public House on this ad campaign. It was important for me to see the V-Face brand in the final execution and it radiates here. At the end of the day, we're not ordering people to give up meat. It's more of a friendly message which we hope welcomes everyone through our doors. We chose January to release the campaign as Veganuary is when we see lots of people dipping their toes into veganism for the first time, and we're here for it!"
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