UK's 'Eat Out To Help Out' Discount Scheme Boosts Sales At British Food Venues
Food sales in British restaurants and pubs rose by nearly a third in the week that followed the launch of the UK government's "eat out to help out" subsidy scheme, according to data consultancy firm CGA said.
Food sales in Britain's group restaurants and managed pubs were up by between 95% and 106% on the first three days of the scheme, which launched on Monday August 3, compared with the same days during the previous week.
Sales fell over the next four days, when the discounts did not apply, but left the week-on-week increase at 31%, CGA, which specialises in the bar and restaurant sector, said, based on data from 7,000 outlets.
British finance minister Rishi Sunak launched the scheme in an attempt to help the hospitality sector, which has been hammered by the COVID-19 crisis.
The scheme offers 50% off the bill for eat-in food and drink - up to £10 per person and excluding alcohol - on Mondays, Tuesdays and Wednesdays in August.
Data from booking firm OpenTable has shown year-on-year increases of between 5% and 48% in the number of diners at reopened restaurants in Britain on the days that the scheme has been open for use.
Falls on the other days of the week ranged from 20% to 31%.
Sunak has also cut value-added tax for the hospitality industry.