KFC Owner Yum Brands' Digital Sales Increased 45% Year-On-Year In 2020

KFC owner Yum Brands' digital sales increased by 45% year-on-year last year.

According to research data analysed and published by Stock Apps, the company's digital sales increased by 45% year-on-year in 2020 to $17 billion, and its Q4 2020 revenue increased by 3% year-over-year (YoY) to $1.74 billion, which was higher than an expected $1.72 billion.

Initiatives To Speed Up Digitalisation Process

Yum Brands launched a series of initiatives to speed up its digitalisation process in 2020.

A new e-commerce ecosystem streamlined off-premises order handling for KFC, and, as a result, transaction times at the window decreased by 16 seconds in Q4 2020 compared to Q4 2019.

The Habit added curbside pickup, which accounted for 10% of all sales and 50% of mobile sales, while, through its Go Mobile ecosystem, Taco Bell's drive-through transaction times dropped below four minutes, and, thanks to these investments, Pizza Hut experienced growth of 18% in same-store sales from off-premise channels.

Taco Bell reported a 12% digital sales mix while The Habit had a 40% sales mix from its digital platform.

McDonald's And Chipotle Digital Sales

McDonald's also benefitted from a shift to digital, generating $10 billion from online sales across its top six markets in 2020. They accounted for 20% of the company's total annual sales.

Additionally, Chipotle recorded a 177.2% year-on-year increase in digital sales during Q4 2020 to $781.4 million.

© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.