'Krunchy Dream' Welcomes Russian Customers After Krispy Kreme Exit

By Dave Simpson
'Krunchy Dream' Welcomes Russian Customers After Krispy Kreme Exit

Russians craving a doughnut fix can now visit "Krunchy Dream", a string of new cafés opening where US chain Krispy Kreme Inc shops once stood, as the latest imitation western brand hits Russian streets.


Soon after Russia launched what it calls a "special military operation" in Ukraine, Krispy Kreme suspended all shipments of doughnut making supplies and ingredients to Russia and ended the agreement with its lone Russian franchisee.

The US chain was one of scores of Western firms to leave the country and other apparent imitations have since sprung up in Russian cities, with Stars Coffee running coffee shops formerly owned by Starbucks Corp and "World of Cubes" filling the void left by Danish toymaker Lego.

A company owned by restaurateur Arkady Novikov, Krispy Kreme's former franchise partner, applied to register the Krunchy Dream trademark in late September, the RBC daily reported.

Novikov Group and Krispy Kreme did not immediately respond to requests for comment.


30 Krispy Kreme Franchise Shops Closed

In a financial results statement in August, Krispy Kreme said it had closed 30 franchise shops in Russia.

News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition.