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McDonald's Heats Up Breakfast War With New Chicken Sandwiches

Published on Jan 29 2020 12:07 PM in Restaurant tagged: McDonald's

McDonald's Heats Up Breakfast War With New Chicken Sandwiches

McDonald's Corp will add chicken sandwiches to its breakfast menu at all of its US restaurants, the world's largest burger chain has said, to fend off competition from Chick-Fil-A and Popeyes Louisiana Kitchen.

Breakfast has been an important sales driver for fast-food chains and as more rivals like Wendy's and Dunkin' move into the space with new products, the pressure to retain customers has become more intense.

Earlier this month, McDonald's expanded its Beyond Meat vegan burger trials in Canada, catering to the growing demand for plant-based proteins in fast-food restaurants.

Many experts said that a nationwide rollout of chicken sandwiches and not plant-based options will put McDonald's ahead in the fast-food battle.

Giving Customers "More Of What They Crave"

"We're giving our customers more of what they crave - mouthwatering chicken and breakfast options," the company's vice president of menu innovation, Linda VanGosen, said in a statement.

The latest breakfast additions to McDonald's menu are Chicken McGriddles and McChicken Biscuit sandwiches. They are available at participating restaurants for a limited time while supplies last.

The launch comes after the chain tested a crispy chicken sandwich in Texas and Tennessee late last year.

News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition.

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