McDonald's To Expand US Test Of Beyond Meat 'McPlant' Burger

By Dave Simpson
McDonald's To Expand US Test Of Beyond Meat 'McPlant' Burger

McDonald's Corp has said that it will expand its US test of a plant-based burger it created with vegan meat maker Beyond Meat Inc to approximately 600 locations next month.

Starting February 14

The restaurants - in San Francisco, California and Dallas-Forth Worth, Texas - will sell the so-called "McPlant" burger starting February 14 for as long as supplies last in order to "help us understand customer demand," the Chicago-based chain said in a post on its website.

Peas, Rice And Potatoes

Beyond Meat makes the McPlant patty from peas, rice and potatoes.

Initial Test

McDonald's initially tested the burger in eight US locations in November.

Analysts' Forecast

In December, two Wall Street analysts forecast a major US expansion of the McPlant.

"One Step Closer To A National Launch"

One of those analysts, BTIG's Peter Saleh, said has now that the expanded test "moves the product one step closer to a national launch, which could be worth several hundred million dollars" to Beyond Meat.

News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition.