An analysis by Romayo's Takeway Restaurants of over 20,000 takeaway orders placed in Ireland between October 25 and November 23 of this year has revealed that the company experienced an 84% increase in milkshake orders during the period.
"Likely A Sign That People Felt The Need To Treat Themselves With Comfort Food"
The Irish Examiner quotes Romayo's operations director Dario Macari as saying, "The milkshake showed an increase during the first [COVID-19-related] lockdown in March, getting into the top five, but nothing like what we have seen in recent weeks.
"Normally this is an item that sells less in colder months. It is most likely a sign that people felt the need to treat themselves with comfort food [during the latest COVID-19-related lockdown], and who can blame them?"
As reported by The Irish Examiner, the analysis by Romayo's also revealed that the company's customers' favourite takeaway meal during the period was a large pizza with sides, the sales of which increased by 52% between October 25 and November 23, while beef burger sales increased by 67%, kebab sales increased by 37%, battered sausage meal deal sales increased by 37% and quarter pounder sales increased by 20%.
© 2020 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.