Starbucks To Let Mexico's Alsea Operate Stores In Four European Markets
Starbucks Corp has said it is giving its longtime partner Mexico's Alsea SAB the rights to operate its cafés in France, the Netherlands, Belgium and Luxembourg as the coffee chain tries to streamline its operations in markets where sales have struggled.
Starbucks said it will sell 83 company-owned stores in the Netherlands and France to Mexican restaurant operator Alsea, while taking control of 177 franchised stores in the four countries, a company spokeswoman told Reuters.
US restaurant chains typically seek to cut overhead costs by franchising their store operations to third parties instead of operating them themselves.
But for Starbucks, the move comes as it struggles to see growth in Europe, Middle East and Africa, where same-stores sales have failed to show strong growth in the past year.
Unlocking "Untapped Potential"
Starbucks said the move to license out would help it "unlock untapped potential" for growth, adding it would close a support center in Amsterdam and consolidate its European headquarters in London. The Amsterdam closure will impact about 186 employees, the spokeswoman said.
For Alsea, which already franchises more than 900 Starbucks stores in Latin America, the new deal expands its ties with Starbucks outside of Latin America and brings its partnership with the chain to nine markets globally.