Starbucks To Top McDonald’s As Restaurant King, Analyst Says
Starbucks Corp. is poised to overtake McDonald’s Corp. as the world’s most valuable restaurant company, and the coffee giant could ultimately have 50,000 locations -- more than any current chain.
That’s the prediction of Nomura analyst Mark Kalinowski, who named Starbucks his top restaurant stock for 2017 in a report on Tuesday. He estimates that the company will increase its worldwide restaurant count by 8.4 percent this year and boost same-store sales by more than 5 percent.
There’s more room for growth in the beverage industry -- and less competition -- giving Starbucks an edge over McDonald’s and other more food-focused rivals, Kalinowski said. The coffee chain’s new upscale Reserve brand also could eventually generate $3 billion in sales, helped by pricier drinks.
“It is only a matter of time before Starbucks overtakes McDonald’s as the largest market cap restaurant stock, although likely not in 2017,” said Kalinowski, an influential restaurant analyst who previously worked at Janney Montgomery Scott and was known for his McDonald’s franchisee surveys.
Starbucks’ stock is coming off a weak 2016. It fell 7.5 percent last year, dragged down by concerns about slowing growth. Chief Executive Officer Howard Schultz also announced plans to step down, giving jitters to investors.
The overall industry isn’t expected to have a bright 2017, according to a prediction by NPD Group. U.S. restaurants will see “little to no traffic growth” this year, the research company said in a separate report Tuesday.
Though Starbucks has set a goal of having 37,000 cafes open by 2021, up from about 25,000 last year, Kalinowski sees potential for a much larger operation.
“Well beyond 2021, we would not be surprised to see Starbucks exceed the 50,000-store level,” he said. That would vault the company past the current total of Subway Restaurants, a closely held company that currently has the most locations of any chain.
Starbucks shares rose 0.1 percent to $55.56 as of 10:09 a.m. on Tuesday in New York. Kalinowski, who has a buy on the stock, maintained his target price of $70.
News by Bloomberg, edited by Hospitality Ireland