The e-commerce team at hotel booking engine provider, web design and digital marketing firm Avvio is celebrating after a dozen employees achieved a qualification in the area of revenue management.
A total of 12 members of Avvio's e-commerce team are now Certified Revenue Management Executive (CRME). The Hospitality Sales and Marketing Association International (HSMAI) certification means the team is fully qualified to make informed decisions to maximise revenue opportunities and adds to its Google accreditation.
Frank Reeves, co-founder and CEO of Avvio, commented, “I’m so proud that our team is CRME qualified. It is a tremendous skillset to have and we are the only provider to have this. Both Avvio and our hotel clients will benefit hugely from the extra knowledge we are able to share.”
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Meanwhile, Avvio e-commerce manager Daragh Murphy said, “Before the course, I don’t think we fully understood the challenges that hotels faced and I feel that they didn’t want to share these challenges with us because we might not understand.
“I’m hoping this qualification will help us to showcase knowledge of the industry and hopefully work closer with general managers and revenue managers in the various hotels we partner with.
“I also believe it will give us a competitive advantage over our rival marketing agencies.”
The aim of Avvio’s e-commerce team uses is to help hotels and other accommodation providers achieve revenue and profit growth. Other insights and measurements include the performance and consumer behaviour of visitors to hotel websites, plus the booking process. The team also monitors hotel websites and review traffic, conversion rates, booking engine conversion rates, availability and rate effectiveness.
© 2018 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.