Coca-Cola Planning To Open New Digital Hub In Dublin

By Dave Simpson
Coca-Cola Planning To Open New Digital Hub In Dublin

Coca-Cola has announced that it is planning to open a new digital hub in Dublin.

The new digital hub will be located in Ballsbridge in south Dublin and will employ 40 technical professionals including data engineers, software developers, data analysts, technical experts, relationship managers, technical product owners and MarTech developers in its first phase.

According to Coca-Cola, the new digital hub will be at the centre of helping Coca-Cola to accelerate its digital transformation journey, and it will be one of six such digital hubs worldwide.

The new digital hub will comprise a strategic team of people supporting leaders and colleagues across the EMEA region as they seek to use digital insights, business intelligence, analytics and smart digital marketing to help improve the consumer experience while achieving commercial goals and objectives.


The first phase of recruitment locally in Ireland involves the hiring of 40 people with potential for the team to grow further over the next four to five years.


Recruitment for these roles is now underway. Coca-Cola said that it is looking for ambitious and talented people to help direct Coca-Cola’s future through data driven insights.

The company stated that it is "actively recruiting 40 technical experts to join the team. These new employees will have the opportunity to help build the hub from scratch and will be centrally involved in developing the strategy to support the planned transformation of the organisation in the Europe, Africa and Eurasia Middle East region."

Coca-Cola Spokesperson Statement

A Coca-Cola spokesperson stated, "Coca-Cola is embarking on an ambitious transformation journey, completely changing the way it operates to support continued growth and innovation. The recent establishment of a global technology organisation is central to this transformation and we hope will power the company globally to step change its capabilities through scaled world-class digital platforms. This new organisation is part of the Coca-Cola family and there will be six hubs spread across the globe, including one in Dublin to support its work, with plans to add a further hub before the end of the year.  Dublin was selected as a location for one of these hubs because of its growing international reputation as an innovation city and because of the wealth of technical talent that live in or close to the city.

"These digital hubs will be have a team of talented technology professionals who will leverage the power of IT to capture quality marketing insights quickly, helping to inform smarter decisions, respond to consumer demands, and support commercial goals and objectives by using data and analytic solutions."

Tánaiste Statement

Tánaiste Leo Varadkar stated, "This is great news from Coca-Cola. It demonstrates the vibrancy and attractiveness of Dublin as a place to invest. These 40 new jobs are most welcome, I’m sure Coca-Cola will benefit greatly from the highly skilled workforce available in the city."


IDA CEO Statement

IDA CEO Martin Shanahan stated, "Coca-Cola has a long history of operating in Ireland and it’s welcome news that the company has made the decision to expand its workforce here and locate one of its new Digital Hubs in Dublin. The technology sector continues to grow in Ireland and is a vibrant part of our economy. It’s a testament to our highly skilled workforce that Ireland continues to attract these types of digital roles and I wish Coca-Cola the best of luck as they establish this new division in the coming months."

© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.