Dublin-based travel software company Datalex has announced a long-term agreement with Scandinavian Airlines (SAS) which will see the former firm support the latter's digital transformation strategy with new distribution capability (NDC), merchandising and order management across all sales channels.
According to The Irish Independent, the Datalex platform will deliver a personalised retail experience to SAS customers by supporting and collecting data on the dynamic shopping, pricing and promotion of SAS offers.
A Proven Digital Commerce Platform
Commenting on the new agreement, Datalex CEO Aidan Brogan said, "As a proven digital commerce platform for high volume travel retailers, we look forward to bringing a full cloud-hosted NDC platform to production with SAS, enabling its digital retail strategy to provide consistent, competitive and optimised offers across all sales channels."
Meanwhile, SAS VP of commercial IT & digital development Mats O. Eklund asserted, "We have the ambition to deliver a digital customer experience second to none, and the Datalex commercial platform is a great complement to our existing digital capabilities, and supports our business and IT strategy very well."
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