Marriott International, Inc., has announced the launch of an omnichannel cross-platform advertising solution for brand advertisers called Marriott Media Network, which enables curated content experiences and offerings to guests throughout their travel journeys, powered by unified stack advertising platform Yahoo.
According to a statement published on News.Marriott.com, the Marriott Media Network will initially offer brand advertisers exposure to travellers in the US and Canada, before expanding globally, and it is expected to feature premium inventory spanning its owned channels – including display, mobile, video, email and digital out-of-home (in-room television and digital screens) – when fully deployed.
Statement By Marriott’s Senior Vice-President Of Marketing Channels And Optimisation
The statement published on News.Marriott.com included one from the senior vice-president of marketing channels and optimisation for Marriott International, Chris Norton, who said, “We are thrilled to launch the Marriott Media Network, which will enable advertisers to create curated content that aligns with the 30 brands in our portfolio. The Marriott Media Network will foster connections through our owned channels with guests, creating a broader and more rewarding travel experience.”
Statement By Yahoo’s Chief Business Officer
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The statement published on News.Marriott.com also included one from Yahoo’s chief business officer, Iván Mukman, who said, “We are excited to work with Marriott International in driving meaningful growth via industry innovation. As media networks become increasingly important, we are well positioned to collaborate with Marriott to power the hospitality industry’s first media network with an end-to-end demand-and-supply solution for the cookie-less world.”
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